6 New Social Media Marketing Tools the Experts Use. You Should, Too.

Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has already changed things in a big way.

New platforms have emerged that continue to transform the way we communicate. These changes affect both how brands promote their message, and how their fans respond.

With these new platforms comes a handful of new tools to help social media marketers engage with audiences in creative ways, and to keep track of their efforts. To keep pace with the latest social media trends, it’s time to review and update that tool set, recognizing which tools we should keep, which we should discard and which new tools we can add to supercharge our social media efforts.

Here a shortlist of the top social media tools that every marketer should be using in 2016.

1. Buffer

With its clean interface and simple analytics features, Buffer just barely edges out Hootsuite as a favorite social media scheduling tool. You can share content across multiple accounts and networks, all from one central dashboard.

A Chrome extension makes it even easier to share on Facebook, Twitter, Pinterest, Google+ and even LinkedIn simultaneously. Buffer has some epic social media guides and case studies on its blog, which is a great place to start if you’re new to social media marketing.

2. Social Clout

It’s all well and good to share content and get likes. In fact, it can be quite addicting. But to really understand which posts get the most engagement, we need to look past vanity metrics and focus on the metrics that matter.

Enter Social Clout, a social media analytics tool designed specifically to track engagement and calculate social media ROI. Social Clout shows you which demographics have the best engagement and which platforms convert the best, and at what times.

3. Feedly

Put your content ideation on autopilot, with Feedly. To set it up, just add the RSS feeds of your favorite blogs and writers and Feedly will create a daily “magazine” with all its content, organized by topic.

Moreover, Feedly is a great way to know what niche influencers are talking about, to join the conversation and to stay up to date with the latest industry trends. Staying up to date with the latest current events helps guide your own content strategy and social media posting schedule.

What’s great about the app is that it integrates with scheduling tools like Buffer and Hootsuite, so you can share and schedule posts from directly within the dashboard. Feedly saves hours of time and energy combing through social media posts to find good content.

4. Canva

Canva is a favorite tool for creating stunning images for social media posts. Creating images is so easy even a bean-counting marketer could do it. Using Canva’s multiple templates, fonts and colors, all you need to do is drag image elements around and drop them into place.

Canva is free to use, but don’t let that fool you. Despite its affordability, major sites like Buzzfeed use Canva to create images for their posts (which, last I checked, drive nearly half a billion visits each month).

5. Socedo

Social media campaigns have countless moving pieces, all of which need to work together if the campaigns are to be successful. Whether you’re an entrepreneur or an established social media manager, there’s never enough time in the day to manage it all while still you're looking for customers.

Socedo is a B2B demand generation tool that does most of the grunt work, so you don’t have to. It works by automating lead generation, and finding and acquiring targeted leads through different social media channels. That way, you can focus on increasing ROI (sales and revenue) without getting bogged down in minutiae and repetitive tasks.

Using a combination of keywords and demographic criteria, Socedo finds and engages prospects across major social networks. Whereas most demand-gen platforms focus on email, Socedo is one of the few that handles outbound prospecting via social.

6. Edgar

Ever notice how influencers like Tim Ferriss, Gary Vaynerchuk and Richard Branson repeatedly share their old content?

While that practice may appear redundant or irksome, the fact is that old posts have high engagement when shared. It’s just plain smart.

First, social media accounts gain and lose followers with time. Re-sharing content is an excellent way to showcase your top stuff to new followers. Second, even the most loyal fans won’t be online all the time. Regular sharing is a way to engage with audiences at different times throughout the day

That said, it’s not always easy to know the best social media schedule for new and old content. Edgar knows, and shares your content at the times when it’s most likely to engage your audience. The tool categorizes all of your content by topic and target demographic, determining which posts get the highest engagement with which followers.

Edgar doesn’t stop there. After posting an update, the tool recycles the post back to the bottom of your queue, so it will post again later once the rest of your content has been shared. The result is an endless supply of social media posts that shares and reshares itself continuously, without you having to lift a finger.

Conclusion

In 2016, social media marketers can choose from thousands of tools to help streamline their social media campaigns. However, it’s important not to get bogged down with decision anxiety, giving in to the feeling that you need to learn everything all at once.

These six social media tools handle the 80/20 of social media marketing, adding sizzle and power for everyone from the bootstrapped freelancer to the full-scale social media agency. Are you ready to try them?

Source: www.entrepreneur.com

Getting and Managing Clients for Your Freelance Writing Business

In Moonlighting on the Internet, internet entrepreneur Shelby Larson presents the most reliable and proven ways you can create an extra paycheck for the short term and establish a continual revenue stream for the long term with your own website. In this edited excerpt, Larson offers her expert advice on which sites might be good for finding freelance writing gigs and how to manage them once you land them.

As a freelance writer, especially a new one, one of the hurdles you have to get past on a fairly regular basis is finding new clients to keep yourself busy and profitable. Although there are a number of mainstream websites that freelancers of all types can frequent to find jobs, such as Elance or Freelancer, here are a handful of sites you can visit to specifically locate freelance writing jobs.

Content Divas

Pros: You get a wide diversity of projects on this site, so you can build a better resume. Writers also get direct access to editors, clients, and a very supportive staff. Writers are paid weekly. There are lots of opportunities for other types of work.

Cons: Jobs pay less than you could get freelancing independently, and writers must accept pay via PayPal, although because they use the mass pay option, contractors don’t pay fees on their incoming payments. It can sometimes be a slow ramp up to regular work until you’ve established yourself as a reliable resource.

Write Jobs

Pros: Almost every second job is for some magazine, newspaper, or publication; there’s a minimum pay rate of $10 per 500 words, although average pay is much higher.

Cons: There are many work-from-home jobs, but writers outside the U.S. are disadvantaged by the high number of location-specific gigs.

ProBlogger

Pros: They have a great list of blogging and telecommuting gigs. The rates on offer are usually much higher than what you’d find on other freelancing websites. You avoid dealing with the middleman like on Elance or Freelancer, while enjoying high client response rates.

Cons: The search filter isn’t that great, so you have to scan every job to find what you’re looking for.

FreelanceWriting

Pros: It has a great search filter and pulls lists from multiple sites and job sources.

Cons: This is a really popular site, so the job quest can be fiercely competitive.

All Indie Writers

Pros: The site lists jobs by pay.

Cons: Jobs aren’t posted as consistently as on other sites—there are often two- to three-day lapses in postings.

Writers Department

Pros: This is less of a job board and more of an online hub/community that provides jobs, support, and business resources for freelance writers.

Cons: The site requires an application for access.

Freelance Writing Jobs

Pros: This site saves you time by listing high-quality writing jobs from multiple sites and sending you directly to the application phase.

Cons: The response rate is not as high as it is on some other sites (ProBlogger, for instance).

Managing clients and projects

While how to get clients is a huge question all new freelance writers have, you also need to have a plan for how you’re going to manage the client and the project from the point you close the deal through project completion. Every client is potentially a returning client, and you want to make sure they have a fabulous experience.

Right from the onset of the project, it’s critical that you have a realistic understanding of what your client actually wants. You’ll get clients with various degrees of specificity on what they’re looking for, but they almost always have some idea of what they want, and they’re not always great at letting you know what that is. You’re getting hired to write for them, but it’s a true gift to yourself and your client if you can create an intake process that helps your client paint a picture for you of what they truly want.

Not everyone uses an order form for each project, but I do. I’m a firm believer in order forms. There really isn’t a wrong way to do an order form. The most important thing is that you design them to get the information you need. In my company, we have three different ways to handle order forms:

1. Emailed form. With some projects, we simply email them a form full of questions and require them to fill it out and email it back to us or upload it to one of our project management platforms. This is especially useful if your client is a little older and less tech-savvy, or if your client wants time to think about it.

2. Online form. Google Docs has a free way to create interactive forms. Some of our projects are hosted in this format. We send them a link, they fill it out and hit submit, and the content is compiled and sent to us. This is perfect for clients who are a bit more tech-savvy or who are going to fill out the order form in one sitting.

3. Phone meeting. We get some clients onto our recorded phone bridge and talk them through the form. This is ideal if the topic is especially in-depth or the project is very large. It’s also a great fit for clients you suspect will be intimidated and not put much information on the form or who’ll sit on it for long periods of time instead of sitting down and filling it out for you. If the project justifies the budget, we’ll transcribe this information.

However you decide to do it, getting proper information from the client at the outset will save you the pain of unhappy clients or having to do multiple revisions.

When it comes to successfully juggling clients and projects, there’s nothing that will cause you more pain than not properly managing their expectations. You need to be crystal clear about what they can expect every step of the way.

First, you should clearly define the timeline for your client’s project. While a deadline/project due date is important, a timeline is much more than that. You really should have some sort of intake document that lets them know your process. A good writing project should have regular milestones where you check in with the client so they can approve the direction you’re taking. Trust me, if the client doesn’t like something you’re doing, it’s far less painful to learn that partway into the project instead of at the very end, after you’ve written the whole thing. You should anticipate and appreciate course correction.

Your timeline should clearly identify the different parts of your process along with estimated completion dates. Some of your process may include research, checkpoints, writing, final draft due date, etc. Be sure to pad your timeline. However long you think the project will take you, add on extra time; there’s no crime in finishing early, but I guarantee life will get in the way and slow you down.

Next, consider a revision policy. It’s important to define what revisions will come out of your pocket and what will cost your client extra money. You can do this however you want, but it’s less important what your policy is than it is to make sure you have one and that your client is clear on it.

Finally, you’ll definitely want to request testimonials from your clients. There are few things more powerful than social proof. You should always ask for testimonials, and you shouldn’t feel weird about it. They can always say no, and some will, even though they love your work. Do not underestimate the powerful benefit of a testimonial.

Source: www.entrepreneur.com